Rapper Eminem has been slammed by an anti-violence group for portraying suicide in his latest video "Space Bound".
The controversial promo, which debuted earlier this week, shows the hip-hop star apparently shooting himself in the head and hallucinating about strangling his girlfriend.
The footage has already sparked outrage for its depiction of delicate subject matter.
"People who do this are really quite evil. Children are influenced by the things they see. If we feed violence, it becomes strong. Like an addiction," a spokesperson from Britain's group Mothers Against Violence told dailymirror.co.uk.
"It's all about the money with these videos. Eminem isn't thinking about the families affected. It's selfish - it comes to a point when selfishness becomes evil." the spokesperson added.